CONNECTIONS

–Vinh Bui, WebMaster
Part Six: The Rules for “Linking Up”
To recap, in the previous issue of Connections, I provided a brief historical perspective on Google and the concept of “search” as it pertains to the worldwide web — also explaining why all links are not created equal. In this issue, I’d like to [...]

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–Vinh Bui, WebMaster
Part Five: Planning & Implementing a Linking Campaign
In previous articles, I’ve introduced what to do at the beginning of website construction and, most recently, how to write copy for your website to help “tweak” search results in your favor. This time, I want to talk about invitations…invitations to your “house” — otherwise [...]

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–Vinh Bui, WebMaster
Part Three: Well-Written Keyword Copy is the Heart & Soul of Your Online Presence
In the last two issues of Connections, I talked briefly about how to start mapping out and implementing an online marketing and SEO strategy. In this segment, we’ll be diving deeper into what compelling internet content (copy) means [...]

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–Vinh Bui, WebMaster
Part Two: Design, Style and Content
In the last issue of Connections we introduced Step One of your successful SEO strategy: keyword research. Step Two? Taking those high traffic, high power keywords that you’ve found (via research and creativity) and plugging them into your website’s design and content.
Editing and Review : Diversity is your [...]

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–Vinh Bui, WebMaster
Part One: How to Begin
WHY SEO?
Surf the net. Call your relatives. Ask your friends. Ask a perfect stranger… “How do you find stuff online?”
Search engines are still the number one way to find anything on the internet today…and targeted marketing — the selling of things for which people are already [...]

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–Vinh Bui, WebMaster
1. Get a domain name. Try to secure one as close to your name/company name as possible. Beyond that, It is always a good policy to buy a few domains. Think in terms of extra domains that describe the service or product that you are offering. The reason is twofold: services and [...]

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