CONNECTIONS

Although we’ve slowed the publication dates a little, we’re rolling along smoothly with this, the sixth issue of Connections. This time around, I’d like to begin with a story – a short, but very compelling one for all you entrepreneurs (and soon-to-be or on-the-fence entrepreneurs, as well) out there.
A little while ago, I [...]

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– Scot Simmons, Founder/CEO,
The Simmons Group
Ahhhhh, Networking…the grown up version (and sometimes equivalent) of the collegiate “What’s your name? What’s your major? Do you want to do it?” Actually, I’m not sure if these days the question period lasts that long.
All humor aside…how is that Networking thing going for you?
Networking is a biiiiiig topic, rife [...]

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It’s a big world out there. And if you’re not keeping in touch with what’s new, ado and adapting, you could find yourself in catch-up mode for a long time. Please don’t get me wrong. I’m really not trying to use fear as a motivator, here. We’ve all seen how well that’s working. I do [...]

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– Scot Simmons, Founder/CEO,
The Simmons Group
Last month I began a two part series on a five part formula for success — how to write (or strategize) your own promotional piece (ad, brochure, sell sheet, postcard, email blast, et. al.).
I began with a discussion of perhaps the most vital element in effective self/company promotion: The HOOK [...]

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It’s a big world out there. And if you’re not keeping in touch with what’s new, ado and adapting, you could find yourself in catch-up mode for a long time. Please don’t get me wrong. I’m really not trying to use fear as a motivator, here. We’ve all seen how well that’s working. I do [...]

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– Scot Simmons, Founder/CEO,
The Simmons Group
What do I do? I deal in image, friend. I help people tell their story, build their brand, sell their services, grow their business. I help them connect their image to their potential customer for the purpose of prospering. It revolves around some very simple specifics. Really. I essentially [...]

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— Scot Simmons, Founder/CEO,
The Simmons Group
People need writers. Really. All kinds of people…smart people, not-so-smart people, “arty” people, artistically challenged people, Type A people and Type BCDEF people, emotional basket cases and e-conscious business professionals need writers.
A good writer can make sense out of nonsense – organizing, nuancing, building upon, and bettering [...]

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