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	<title>CONNECTIONS &#187; Promotion Writing</title>
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	<link>http://www.simmonsconnections.com</link>
	<description>Communication that Connects</description>
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		<title>LAST WORDS: The Five Foundations Of Effective Promotion Writing (Part Two)</title>
		<link>http://www.simmonsconnections.com/last-words-the-five-foundations-of-effective-promotion-writing-part-two</link>
		<comments>http://www.simmonsconnections.com/last-words-the-five-foundations-of-effective-promotion-writing-part-two#comments</comments>
		<pubDate>Wed, 16 Apr 2008 09:08:48 +0000</pubDate>
		<dc:creator>connects</dc:creator>
				<category><![CDATA[A How To Copy Write]]></category>
		<category><![CDATA[Connections]]></category>
		<category><![CDATA[Connections Vol.1 No.5]]></category>
		<category><![CDATA[Five Foundations of Promotion Writing]]></category>
		<category><![CDATA[Last Words]]></category>
		<category><![CDATA[Professional Copy]]></category>
		<category><![CDATA[Promotion Writing]]></category>
		<category><![CDATA[Scot Simmons]]></category>

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		<description><![CDATA[&#8211; Scot Simmons, Founder/CEO,
The Simmons Group
Last month I began a two part series on a five part formula for success &#8212; how to write (or strategize) your own promotional piece (ad, brochure, sell sheet, postcard, email blast, et. al.).
I began with a discussion of perhaps the most vital element in effective self/company promotion: The HOOK [...]]]></description>
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		<title>LAST WORDS: The Five Foundations Of Effective Promotion Writing (Part One)</title>
		<link>http://www.simmonsconnections.com/last-words-the-five-foundations-of-effective-promotion-writing-part-one</link>
		<comments>http://www.simmonsconnections.com/last-words-the-five-foundations-of-effective-promotion-writing-part-one#comments</comments>
		<pubDate>Fri, 29 Feb 2008 07:42:04 +0000</pubDate>
		<dc:creator>connects</dc:creator>
				<category><![CDATA[Connections Vol.1 No.4]]></category>
		<category><![CDATA[Five Foundations of Promotion Writing]]></category>
		<category><![CDATA[Last Words]]></category>
		<category><![CDATA[Professional Copy]]></category>
		<category><![CDATA[Promotion Writing]]></category>
		<category><![CDATA[Scot Simmons]]></category>

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		<description><![CDATA[&#8211; Scot Simmons, Founder/CEO,
The Simmons Group
What do I do? I deal in image, friend.  I help people tell their story, build their brand, sell their services, grow their business. I help them connect their image to their potential customer for the purpose of prospering. It revolves around some very simple specifics. Really. I essentially [...]]]></description>
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