– Scot Simmons, Founder/CEO,
The Simmons Group
Last month I began a two part series on a five part formula for success — how to write (or strategize) your own promotional piece (ad, brochure, sell sheet, postcard, email blast, et. al.).
I began with a discussion of perhaps the most vital element in effective self/company promotion: The HOOK [...]
Entries Tagged as 'Promotion Writing'
LAST WORDS: The Five Foundations Of Effective Promotion Writing (Part Two)
April 16th, 2008 · No Comments
Tags: A How To Copy Write · Connections · Connections Vol.1 No.5 · Five Foundations of Promotion Writing · Last Words · Professional Copy · Promotion Writing · Scot Simmons
LAST WORDS: The Five Foundations Of Effective Promotion Writing (Part One)
February 29th, 2008 · No Comments
– Scot Simmons, Founder/CEO,
The Simmons Group
What do I do? I deal in image, friend. I help people tell their story, build their brand, sell their services, grow their business. I help them connect their image to their potential customer for the purpose of prospering. It revolves around some very simple specifics. Really. I essentially [...]
Tags: Connections Vol.1 No.4 · Five Foundations of Promotion Writing · Last Words · Professional Copy · Promotion Writing · Scot Simmons
