– Scot Simmons, Founder/CEO,
The Simmons Group
Last month I began a two part series on a five part formula for success — how to write (or strategize) your own promotional piece (ad, brochure, sell sheet, postcard, email blast, et. al.).
I began with a discussion of perhaps the most vital element in effective self/company promotion: The HOOK [...]
Entries Tagged as 'Professional Copy'
LAST WORDS: The Five Foundations Of Effective Promotion Writing (Part Two)
April 16th, 2008 · No Comments
Tags: A How To Copy Write · Connections · Connections Vol.1 No.5 · Five Foundations of Promotion Writing · Last Words · Professional Copy · Promotion Writing · Scot Simmons
LAST WORDS: The Five Foundations Of Effective Promotion Writing (Part One)
February 29th, 2008 · No Comments
– Scot Simmons, Founder/CEO,
The Simmons Group
What do I do? I deal in image, friend. I help people tell their story, build their brand, sell their services, grow their business. I help them connect their image to their potential customer for the purpose of prospering. It revolves around some very simple specifics. Really. I essentially [...]
Tags: Connections Vol.1 No.4 · Five Foundations of Promotion Writing · Last Words · Professional Copy · Promotion Writing · Scot Simmons
LAST WORDS: Why You Need a Writer
January 28th, 2008 · No Comments
— Scot Simmons, Founder/CEO,
The Simmons Group
People need writers. Really. All kinds of people…smart people, not-so-smart people, “arty” people, artistically challenged people, Type A people and Type BCDEF people, emotional basket cases and e-conscious business professionals need writers.
A good writer can make sense out of nonsense – organizing, nuancing, building upon, and bettering [...]
Tags: Connections Vol.1 No.3 · Good Writing · Last Words · Professional Copy · Proofreading · Scot Simmons · Words are Deeds
LAST WORDS: Words Are Deeds
December 20th, 2007 · No Comments
– Scot Simmons, Founder/CEO,
The Simmons Group
Words are important. The words we choose reflect the way we think. They say what we feel. They allow us to appreciate the perceptual nuances and subtleties and differences in every human experience. They are instrumental in distinguishing our thoughts and feelings and meaning from the thoughts and feelings and [...]
Tags: Connections Vol.1 No.3 · Last Words · Professional Copy · Proofreading · Scot Simmons · Words are Deeds
