– Barry Ridge, Principal
Barry Ridge Graphic Design
Branding…seems to be the buzz word of today’s business strategies. But what exactly is branding? How does it shape perception of a product or service? What distinguishes a great brand from a not-so-great one?
We all saw the news footage and photos of the Enron corporate headquarters during that memorable [...]
Entries Tagged as 'Color in the World'
BRANDING: Two Out of Three Isn’t Bad…It’s Worse.
July 2nd, 2008 · No Comments
Tags: 3 Step Branding · Barry Ridge · Barry Ridge Graphic Design · Branding · Color Marketing Group · Color and Brand · Color and Brand Success · Color in the World · Connections · Connections Vol.1 No.6 · Design Promise Delivery Branding
MARKETING STRATEGIES: What Color Is Your World?
April 16th, 2008 · No Comments
– Barry Ridge, Principal
Barry Ridge Graphic Design
If you were asked to choose a palette of colors to represent the city you live in, what would it be? Reds and fire tones for heat and energy…and passion? Blues and ices for strength and clarity…and cool? Green variations for environmental ideals and transcendental conscience? Subtle and understated [...]
Tags: Barry Ridge · Barry Ridge Graphic Design · Color Marketing Group · Color and Brand · Color and Brand Success · Color in the World · Connections · Connections Vol.1 No.5
