CONNECTIONS

Communication that Connects

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Entries Tagged as 'Branding'

BRANDING: Two Out of Three Isn’t Bad…It’s Worse.

July 2nd, 2008 · No Comments

– Barry Ridge, Principal
Barry Ridge Graphic Design
Branding…seems to be the buzz word of today’s business strategies. But what exactly is branding? How does it shape perception of a product or service? What distinguishes a great brand from a not-so-great one?
We all saw the news footage and photos of the Enron corporate headquarters during that memorable [...]

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Tags: 3 Step Branding · Barry Ridge · Barry Ridge Graphic Design · Branding · Color Marketing Group · Color and Brand · Color and Brand Success · Color in the World · Connections · Connections Vol.1 No.6 · Design Promise Delivery Branding