CONNECTIONS

Although we’ve slowed the publication dates a little, we’re rolling along smoothly with this, the sixth issue of Connections. This time around, I’d like to begin with a story – a short, but very compelling one for all you entrepreneurs (and soon-to-be or on-the-fence entrepreneurs, as well) out there.
A little while ago, I [...]

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– Barry Ridge, Principal
Barry Ridge Graphic Design
Branding…seems to be the buzz word of today’s business strategies. But what exactly is branding? How does it shape perception of a product or service? What distinguishes a great brand from a not-so-great one?
We all saw the news footage and photos of the Enron corporate headquarters during that memorable [...]

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It’s a big world out there. And if you’re not keeping in touch with what’s new, ado and adapting, you could find yourself in catch-up mode for a long time. Please don’t get me wrong. I’m really not trying to use fear as a motivator, here. We’ve all seen how well that’s working. I do [...]

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– Barry Ridge, Principal
Barry Ridge Graphic Design
If you were asked to choose a palette of colors to represent the city you live in, what would it be? Reds and fire tones for heat and energy…and passion? Blues and ices for strength and clarity…and cool? Green variations for environmental ideals and transcendental conscience? Subtle and understated [...]

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It’s a big world out there. And if you’re not keeping in touch with what’s new, ado and adapting, you could find yourself in catch-up mode for a long time. Please don’t get me wrong. I’m really not trying to use fear as a motivator, here. We’ve all seen how well that’s working. I do [...]

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– Barry Ridge, Principal
Barry Ridge Graphic Design
In the marketing world, color is far more than something used to fill in-between design lines or “solidify” space. It can be (and more often is) the emotional driving force behind a brand. Because color can prove so essential to shaping and determining the buying decision, it is, in [...]

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